True Partnership with MSP’s
Chris Engler and Chris Traxler explore the dynamics of partnerships and common founder mistakes in sales process engineering. They discuss post-acquisition growth, culture evolution, and traits of successful sales leadership. The conversation shifts to building and scaling effective sales teams, highlighting Engler IT’s relationship with the 20 MSP and the benefits of community and scalability. The episode introduces ID 2020 and user identity verification, addressing social engineering and information risks. Operational maturity in authorization and the evolution of the support desk are examined, along with accountability and performance metrics. The episode concludes with appreciation for partnerships and closing remarks.
0:00 Introduction to guest and partnership dynamics
2:08 Common founder mistakes and sales process engineering
8:53 Post-acquisition growth and culture evolution
12:02 Traits of successful sales leadership
14:00 Building and scaling effective sales teams
19:02 Engler IT’s special relationship with the 20 MSP
21:16 Benefits of community and scalability with the 20 MSP
26:52 ID 2020 introduction and user identity verification
30:48 Tackling social engineering and information risks
33:18 Enhancing operational maturity in authorization
36:27 Evolution of the support desk
38:48 Accountability and support desk performance metrics
41:54 Closing appreciation and partnership highlights
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